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Institutionalize Practices That Systematically Reinforce Desired Beliefs and ValuesДЄdapt Some Very Common Themes in Their Own Unique Ways

The Role of the Organizational Leader in Organizational CultureД®ncourage Dissemination of Stories and Legends about Core Values Recruiting and Developing Talented Operational Leadership Outsourcing-Creating a Modular OrganizationДiscussion Case: The Secret of BMWвЂ™s Success Restructure to Emphasize and Support Strategically Critical Activities Redefine the Role of Corporate Headquarters from Control to Support and CoordinationД«alance the Demands for Control/Differentiation with the Need for Coordination/Integration Initial Efforts to Improve the Effectiveness of Traditional Organizational Structures Traditional Organizational Structures and Their Strategy-Related Pros and Cons Qualities of Effective Short-Term ObjectivesДЇunctional Tactics That Implement Business StrategiesДifferences between Business Strategies and Functional TacticsД®mpowering Operating Personnel: The Role of PoliciesДiscussion Case 1: A Better Look at the BossвЂ™s PayДiscussion Case 2: HeвЂ™s Making Hay as CEOs SquirmДiscussion Case 3: Google Gives Employees Another Option PART THREE STRATEGY IMPLEMENTATION, CONTROL, AND INNOVATION The Corporate Parent Role: Can It Add Tangible Value?Дiscussion Case: eBayвЂ™s Changing Identity The Synergy Approach: Leveraging Core Competencies The Industry AttractivenessвЂ“Business Strategy Matrix

The Portfolio Approach: A Historical Starting Point Opportunities for Building Value as a Basis for Choosing Diversification or Integration Stages of Industry Evolution and Business Strategy ChoicesД¬ompetitive Advantage in Fragmented IndustriesД¬ompetitive Advantage in Global IndustriesДominant Product/Service Businesses: Evaluating and Choosing to Diversify to Build Value Sequence of Objectives and Strategy SelectionДiscussion Case: VWвЂ™s New Strategic Plan for the United StatesД®valuating and Choosing Business Strategies: Seeking Sustained Competitive AdvantageД®valuating Speed as a Competitive AdvantageД®valuating Market Focus as a Way to Competitive Advantage Selection of Long-Term Objectives and Grand Strategy Sets Internal Analysis: Making Meaningful ComparisonsД«enchmarking: Comparison with CompetitorsД¬omparison with Success Factors in the IndustryДiscussion Case: AppleвЂ™s Blueprint for GeniusДЄPPENDIX A Key Resources across Functional Areas Using the Resource-Based View in Internal Analysis Three Basic Resources: Tangible Assets, Intangible Assets, and Organizational Capabilities Recognizing the Difficulty in Activity-Based Cost Accounting

Using SWOT Analysis in Strategic Analysis SWOT Analysis: A Traditional Approach to Internal Analysis Market Requirements and Product CharacteristicsД¬ompetitive Strategies for Firms in Foreign MarketsДiscussion Case: China MobileвЂ™s Hot SignalДЄPPENDIX Components of the Multinational Environment Multidomestic Industries and Global Industries Human Resources: Nature of the Labor MarketДЄPPENDIX Sources for Environmental Forecasting Industry Analysis and Competitive Analysis Mutual Advantages of Collaborative Social InitiativesДЇive Principles of Successful Collaborative Social Initiatives

Satisfying Corporate Social Responsibility Privatization as a Response to Sarbanes-Oxley The Stakeholder Approach to Social ResponsibilityД¬orporate Social Responsibility and Profitability The Nature and Value of Strategic ManagementДiscussion Case: Carlyle Changes Its StripesД«asic Product or Service Primary Market Principal TechnologyД¬ompany Goals: Survival Growth ProfitabilityДiscussion Case: Anger over CEO Pay Has Put Directors on the Hot SeatДЄPPENDIX BB&T Vision, Mission, and PurposeДЈ Corporate Social Responsibility and Business Ethics PART ONE OVERVIEW OF STRATEGIC MANAGEMENT

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